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Fire Escape Partners
3465 25th Street, Suite 17
San Francisco, CA 94110 | (adjective)
[kah-LOE-kwee-ahl] 
1. appropriate to or characteristic of informal spoken language, or writing that is intended to create the effect of conversation; informal: "Ben found the colloquial dialogue predominant in modern cinema to be artless and boring."
2. of or relating to conversation; conversational
noun forms: colloquial, colloquialness
adverb form: colloquially
Origin:
Approximately 1751; from English 'colloquy' + the suffix '-al'; 'colloquy' borrowed from Latin, 'colloquium': conference, conversation, from 'colloqui': to speak together ('col-': together + 'loqui': to speak). In action:
"Dawe's reputation as a poet is for his celebration of 'ordinariness'. With his use of everyday, colloquial speech, especially the Australian idiom, with his popular poems about football, local events, trivia, the rough and tumble of politics, Australian suburbia, as well as his poems on love and death, terror and fear, he is labelled the 'people's poet', 'an ordinary bloke, with a respect for the ordinary'."
Angela Bennie. "Just an ordinary bloke, twice blessed," [Book Review: The Headlong Traffic, by Bruce Dawe] smh.com (February 7, 2004).
"Communications also have to be improved. Although pilgrims were warned not to proceed to the stoning after disaster stuck, they continued to do so. That is because they did not understand the instructions. Announcements in Arabic and English are not enough. Most of those who come to perform Haj know no colloquial Arabic, let alone English. The authorities need to consider adding a number of other languages -- Malayalam, Swahili, Hausa and perhaps many others."
"Editorial: Stampede at Holy Sites," Arab News.com (February 4, 2004).
"'Cynics claim that my candor is but an attempt to pump my stock by drawing investors looking for someone who does not pump his stock: I am flattered to have attributed to me such Machiavellian subtlety,' he wrote.
Byrne also said he had ignored lawyers who warned him he might prompt lawsuits by writing in colloquial style.
'But lawyers say that about most things,' he said."
"Overstock.com mixes Taoist reflections with results," Reuters (January 28, 2004).
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