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3465 25th Street, Suite 17
San Francisco, CA 94110 | (noun)
[LOE-kah-liz'-ahm] 
1. a phrase, idiom, or custom peculiar to a certain area: "Eve took to many of the localisms quickly, but she couldn't handle Guinness by the pint."
2. affection or partiality to matters or customs of a particular place; provincialism; sectionalism
additional noun form: localist
Origin:
Approximately 1823; from English 'local' + the suffix '-ism'; 'local' from Late Latin, 'localis'; from Latin, 'locus': place. In action:
"My second observation occurred after looking at a geographic map of who carried which townships in New Hampshire. While there was much pundit chatter prior to Tuesday on wine drinks versus beer drinkers, upscale liberals versus traditional blue-collar Democrats, etc., the map (unlike that for the Gore/Bradley primary in 2000), shows what I would consider an unmistakable 'friends-and-neighbors' vote pattern. That is, Dean carried almost all of the townships bordering or close to Vermont, while Kerry won all of those bordering Massachusetts as well as almost all of the eastern half of the state, closest to Boston and its media market. Thus, although none of the pundits have mentioned it, couldn't localism explain a lot of the Dean/Kerry split, and if so, doesn't this also somewhat explain why Edwards performed worse than many expected?"
Larry J. Sabato. Univ of Virginia Political Science Professor. "Transcript: Election 2004: Analysis," The Washington Post (January 30, 2004).
"The Federal Communications Commission will be in San Antonio on Wednesday to hold the second of six community hearings on localism in the media. If you want to speak, be prepared to stand in line.
Hannah Susseman, a community media activist with the Prometheus Radio Project in Philadelphia, spent a few days here prepping people to testify before the FCC.
She warned that at the first hearing in Charlotte, N.C., in October, corporations paid people to line up early. As the hour of the hearing approached, men in suits replaced the stand-ins. Our two minutes at the mike -- especially the first hour or so -- were dominated by ringers."
Susan Ives. "Commentary: The airwaves are yours, so speak up," San Antonio Express-News (January 24, 2004).
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