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Monday, May 17, 2010

Today's Word: audacity

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Fire Escape Partners
3465 25th Street, Suite 17
San Francisco, CA 94110

(noun)
[aw-DAS-i-tee] Play Word

1. fearless daring or resolution; boldness

2. presumptuous or arrogant disregard of law or moral restraints: "She had the audacity to marry, divorce, and then remarry in the same year and in the same chapel."


Origin:
Approximately 1425; from Middle English, 'audacite'; borrowed from Medieval Latin, 'audacitas': boldness; from Latin, 'audax': bold (genitive 'audacis'), from 'audere': to be bold.

In action:
"The Google team dished up a fresh serving of its trademark audacity on Mar. 31 when it announced a new e-mail service known as Gmail. The service will offer users free e-mail with one gigabyte of storage -- 250 times as much as its nearest competitor. But it comes with a catch: a bold and controversial proposal to introduce advertising into e-mail. Google's computers will sift through correspondence and place related advertisements in the margins of e-mails. Gripe in an e-mail about your busted toilet, and the note is likely to come with an ad for plumbing supplies. It's classic Google: imaginative, provocative, and capable of obliterating the status quo."

"Google: Why the world's hottest tech company will struggle to keep its edge," Business Week Online (May 3, 2004).

"According to the governor, local governments are struggling financially not because of state and federal unfunded mandates, not because of reductions in aid to municipalities, not because we have an unfair tax system in the Commonwealth, but because teachers and municipal workers have the audacity to negotiate collective bargaining agreements that call for living wages (i.e., enough to be able to live in the community they serve) and affordable health insurance coverage."

James J. Palermo. "Opinion: Municipal workers aren't overpaid," The Boston Globe (April 24, 2004).

"Peter Legge's tips on how to jump-start your career have some chutzpah.

One trait that is common to many successful people is good old-fashioned moxie -- the kind of irresistible force of character, energy, ingenuity and audacity that makes people memorable. Don't take no for an answer. Show some ingenuity. Take a different tack. Show people you really want the job. If you were a prospective employer and had a choice between interesting and boring, which would you choose?"

"Seeing the Light," Vancouver Sun (April 24, 2004).

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Tune in tomorrow for: INTREPID

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Learnt a lot from vicissitudes of life, I am a student of life, A work in progress, currently(sic) an overweight body but a beautiful mind, Another human seeking happiness. I believe in sharing and absorbing wisdom irrespective of the source. (aa no bhadraa kratavo...)